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5 Content Marketing Tips From The Master Of The Macabre

5 content marketing tips from the master of the macabre

During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…

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To Be A Successful Content Writer, You MUST Have This Skill

To be a successful content writer, you MUST have this skill

Since most readers of this blog are communications pros who create marketing content, let me ask: what do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Since marketing content…

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Trust Matters: 6 Ways To Build It Into Your Content

Trust matters: 6 ways to build it into your content

If you’re thinking about dumping Facebook in the aftermath of the Cambridge Analytica scandal, you’re not alone. As the New York Times recently reported, the hashtag #DeleteFacebook appeared more than 40,000 times the day after news broke about the privacy…

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5 Ways To Give Your Content A Winning Personality

5 ways to give your content a winning personality

Everyone wants their content to stand out in the crowded marketplace. But it's tough to rise above the din if the copy comes across flat and uninspired. Here are a few ways to give your writing some spark and an…

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