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3 Ways To Optimize Your Editorial Calendar

3 ways to optimize your editorial calendar

You already know an editorial calendar is a crucial tool for meeting your organization’s content marketing goals. Here are a few tips on how to optimize your calendar so you can create even better content for your audience. Mind the…

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How Facebook Saved A Writing Assignment From Failure

How Facebook saved a writing assignment from failure

Many office settings consider Facebook a “distraction” that destroys productivity. But in one instance, it helped save a writing assignment from flopping. Recently, the editor of Eastern Michigan University’s alumni magazine assigned me with a feature-length story about alumna Meta…

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Go Ahead — Steal These Ideas!

Go ahead — steal these ideas!

In my previous blog post, I shared some reasons why blogging is an effective, low-cost marketing tool for physicians. Since blogging isn’t exactly top of mind for most doctors, some might be searching for topics before they dip their toes into…

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