Too many businesses cling to the idea that cramming keywords in their web copy is the best path toward search engine optimization. Writing web content for search engines? Really? That’s so 2005. And a really bad idea today. First, Google…
Many office settings consider Facebook a “distraction” that destroys productivity. But in one instance, it helped save a writing assignment from flopping. Recently, the editor of Eastern Michigan University’s alumni magazine assigned me with a feature-length story about alumna Meta…