During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…
Too many businesses cling to the idea that cramming keywords in their web copy is the best path toward search engine optimization. Writing web content for search engines? Really? That’s so 2005. And a really bad idea today. First, Google…
Since most readers of this blog are communications pros who create marketing content, let me ask: what do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Since marketing content…
Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…