Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…
Everyone wants their content to stand out in the crowded marketplace. But it's tough to rise above the din if the copy comes across flat and uninspired. Here are a few ways to give your writing some spark and an…
A headline is arguably the most important part of an article. After all, it’s the first thing readers see when they pick up your piece. And in an era of short attention spans, the headline has to hook readers and…