During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…
Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…
If your web copy hasn’t caught your readers’ attention within 10 to 20 seconds, you’re likely to lose them. That’s because users don’t read web pages in the same manner as printed pieces. Instead, they skim and scan pages quickly,…
In my previous blog post, I shared some reasons why blogging is an effective, low-cost marketing tool for physicians. Since blogging isn’t exactly top of mind for most doctors, some might be searching for topics before they dip their toes into…