On February 2, Oakland University's Department of Modern Languages and Literatures held an Alumni Showcase event on its campus in Rochester, Michigan. Alumni representing the department's curricula in Chinese, French, German, Italian, Japanese and Spanish were invited to speak to…
During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…
Too many businesses cling to the idea that cramming keywords in their web copy is the best path toward search engine optimization. Writing web content for search engines? Really? That’s so 2005. And a really bad idea today. First, Google…
Everyone wants their content to stand out in the crowded marketplace. But it's tough to rise above the din if the copy comes across flat and uninspired. Here are a few ways to give your writing some spark and an…