Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…
No matter how long you’ve been writing professionally, there’s always more to learn. Here are some tactics the pros use to craft content that generates real results: Do you have any additional tips to help your fellow writers? Please share…
Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…
Show, don’t tell. That’s the mantra creative writing teachers repeat to their students (especially those writing poetry). Telling means supplying readers only with information. Showing takes things further by appealing to the readers’ senses and emotions. That results in a…