An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…
You already know an editorial calendar is a crucial tool for meeting your organization’s content marketing goals. Here are a few tips on how to optimize your calendar so you can create even better content for your audience. Mind the…
Many office settings consider Facebook a “distraction” that destroys productivity. But in one instance, it helped save a writing assignment from flopping. Recently, the editor of Eastern Michigan University’s alumni magazine assigned me with a feature-length story about alumna Meta…