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Need To Boost Patient Volumes? Consider Creating An E-book

Need to boost patient volumes? Consider creating an e-book

An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…

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3 Ways To Optimize Your Editorial Calendar

3 ways to optimize your editorial calendar

You already know an editorial calendar is a crucial tool for meeting your organization’s content marketing goals. Here are a few tips on how to optimize your calendar so you can create even better content for your audience. Mind the…

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How Facebook Saved A Writing Assignment From Failure

How Facebook saved a writing assignment from failure

Many office settings consider Facebook a “distraction” that destroys productivity. But in one instance, it helped save a writing assignment from flopping. Recently, the editor of Eastern Michigan University’s alumni magazine assigned me with a feature-length story about alumna Meta…

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