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5 Content Marketing Tips From The Master Of The Macabre

5 content marketing tips from the master of the macabre

During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…

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8 Essentials Of A Stellar Blog Post

8 essentials of a stellar blog post

Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…

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Need To Boost Patient Volumes? Consider Creating An E-book

Need to boost patient volumes? Consider creating an e-book

An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…

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Make This Mantra The Driver Of Your Marketing

Make this mantra the driver of your marketing

Show, don’t tell. That’s the mantra creative writing teachers repeat to their students (especially those writing poetry). Telling means supplying readers only with information. Showing takes things further by appealing to the readers’ senses and emotions. That results in a…

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