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5 Content Marketing Tips From The Master Of The Macabre

5 content marketing tips from the master of the macabre

During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…

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8 Essentials Of A Stellar Blog Post

8 essentials of a stellar blog post

Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…

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Need To Boost Patient Volumes? Consider Creating An E-book

Need to boost patient volumes? Consider creating an e-book

An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…

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To Be A Successful Content Writer, You MUST Have This Skill

To be a successful content writer, you MUST have this skill

Since most readers of this blog are communications pros who create marketing content, let me ask: what do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Since marketing content…

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