Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…
Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…
Last week, I attended an Association of Fundraising Professionals Detroit Chapter event featuring donor communications expert Tom Ahern. He combined his knowledge of crafting effective fundraising messages with best practices of copywriters from the United States, United Kingdom and Australia.…