Show, don’t tell. That’s the mantra creative writing teachers repeat to their students (especially those writing poetry). Telling means supplying readers only with information. Showing takes things further by appealing to the readers’ senses and emotions. That results in a…
Let’s say your organization needs help from a freelance writer. Perhaps your overloaded staff is behind schedule. Or maybe you need to find someone with expertise writing an annual report, case study, blog or another content marketing piece. No problem.…
Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…
Last week, I attended an Association of Fundraising Professionals Detroit Chapter event featuring donor communications expert Tom Ahern. He combined his knowledge of crafting effective fundraising messages with best practices of copywriters from the United States, United Kingdom and Australia.…