Show of hands – how many are familiar with Flesch-Kincaid Readability Statistics? If you’re not using this Microsoft Word tool, then you’re missing an easy way to smooth over the rough edges in your writing. If you already know about…
In my previous blog post, I shared some reasons why blogging is an effective, low-cost marketing tool for physicians. Since blogging isn’t exactly top of mind for most doctors, some might be searching for topics before they dip their toes into…
If the doctors at your hospital or medical practice aren’t blogging, they should be. Why? Because you’re missing out on a highly effective way to attract new patients, keep current patients engaged and market your practice. If you think blogs…
A headline is arguably the most important part of an article. After all, it’s the first thing readers see when they pick up your piece. And in an era of short attention spans, the headline has to hook readers and…