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How To Raise (more!) Money With Words

How to raise (more!) money with words

Last week, I attended an Association of Fundraising Professionals Detroit Chapter event featuring donor communications expert Tom Ahern. He combined his knowledge of crafting effective fundraising messages with best practices of copywriters from the United States, United Kingdom and Australia.…

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Trust Matters: 6 Ways To Build It Into Your Content

Trust matters: 6 ways to build it into your content

If you’re thinking about dumping Facebook in the aftermath of the Cambridge Analytica scandal, you’re not alone. As the New York Times recently reported, the hashtag #DeleteFacebook appeared more than 40,000 times the day after news broke about the privacy…

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5 Ways To Give Your Content A Winning Personality

5 ways to give your content a winning personality

Everyone wants their content to stand out in the crowded marketplace. But it's tough to rise above the din if the copy comes across flat and uninspired. Here are a few ways to give your writing some spark and an…

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3 Ways To Optimize Your Editorial Calendar

3 ways to optimize your editorial calendar

You already know an editorial calendar is a crucial tool for meeting your organization’s content marketing goals. Here are a few tips on how to optimize your calendar so you can create even better content for your audience. Mind the…

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