Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…
Last week, I attended an Association of Fundraising Professionals Detroit Chapter event featuring donor communications expert Tom Ahern. He combined his knowledge of crafting effective fundraising messages with best practices of copywriters from the United States, United Kingdom and Australia.…
If you’re thinking about dumping Facebook in the aftermath of the Cambridge Analytica scandal, you’re not alone. As the New York Times recently reported, the hashtag #DeleteFacebook appeared more than 40,000 times the day after news broke about the privacy…
Everyone wants their content to stand out in the crowded marketplace. But it's tough to rise above the din if the copy comes across flat and uninspired. Here are a few ways to give your writing some spark and an…