Great content is more the result of good editing than anything that occurs during the first draft. For evidence, look no further than author Vladimir Nabokov, who said “I have rewritten—often several times—every word I have ever published. My pencils…
Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…
No matter how long you’ve been writing professionally, there’s always more to learn. Here are some tactics the pros use to craft content that generates real results: Do you have any additional tips to help your fellow writers? Please share…
An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…