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To Be A Successful Content Writer, You MUST Have This Skill

To be a successful content writer, you MUST have this skill

Since most readers of this blog are communications pros who create marketing content, let me ask: what do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Since marketing content…

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How To Market Sensitive Client Stories

How to market sensitive client stories

Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…

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‘Does This Newsletter Make My Company Look FAT?’

‘Does this newsletter make my company look FAT?’

Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…

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