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Five ways to keep your web readers from leaving

If your web copy hasn’t caught your readers’ attention within 10 to 20 seconds, you’re likely to lose them.

That’s because users don’t read web pages in the same manner as printed pieces. Instead, they skim and scan pages quickly, searching for pertinent information.

Research by the Nielsen Norman Group determined the amount of time people spend on web pages. The group also has done extensive eye-tracking studies to identify online reading behaviors.

The evidence suggests writing for the web is about capturing the reader’s eye and creating copy that’s clear, focused, concise and easy to read.

It’s not enough to simply cut-and-paste your printed piece and slap it online. This infographic provides tips on how to adapt print copy for the web or create original web copy that keeps readers engaged:

Do you have additional tips for writing compelling web copy? Please share your thoughts in the comments section below.

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