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5 Content Marketing Tips From The Master Of The Macabre

5 content marketing tips from the master of the macabre

During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…

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Need To Boost Patient Volumes? Consider Creating An E-book

Need to boost patient volumes? Consider creating an e-book

An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…

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How To Market Sensitive Client Stories

How to market sensitive client stories

Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…

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‘Does This Newsletter Make My Nonprofit Look FAT?’

‘Does this newsletter make my nonprofit look FAT?’

Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…

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