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5 Content Marketing Tips From The Master Of The Macabre

5 content marketing tips from the master of the macabre

During a recent stop at a used book store, I picked up a copy of “On Writing: A Memoir of the Craft” by Stephen King. It’s the best $7.95 I’ve ever spent. True to its title, King tells the story…

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8 Essentials Of A Stellar Blog Post

8 essentials of a stellar blog post

Before accelerating down the runway, a pilot reviews a pre-flight checklist to ensure his plane will take off and reach cruising altitude safely. If you write content for a company blog, then you’re the pilot. Do you review a pre-publish…

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How To Market Sensitive Client Stories

How to market sensitive client stories

Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…

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‘Does This Newsletter Make My Nonprofit Look FAT?’

‘Does this newsletter make my nonprofit look FAT?’

Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…

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