Need To Boost Patient Volumes? Consider Creating An E-book

Need to boost patient volumes? Consider creating an e-book

An e-newsletter can be a great tool for showcasing your hospital’s specialties and for increasing patient volumes. But if your subscriber list has remained flat, or if your newsletter hasn’t generated the response you’d hoped for, it could be because…

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To Be A Successful Content Writer, You MUST Have This Skill

To be a successful content writer, you MUST have this skill

Since most readers of this blog are communications pros who create marketing content, let me ask: what do you think is a content writer’s most important asset? An encyclopedic vocabulary? Sure, that’s helpful, but not entirely necessary. Since marketing content…

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How To Market Sensitive Client Stories

How to market sensitive client stories

Many nonprofits shy away from using content that would otherwise be highly effective marketing material—particularly when it involves their own clients. If this is your organization’s practice, you’re missing opportunities to earn more donor dollars. A communications professional at a…

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