‘Does This Newsletter Make My Company Look FAT?’

‘Does this newsletter make my company look FAT?’

Let’s say you made a personal financial gift to a local nonprofit that helps people in need. The organization produces a quarterly two-page newsletter, and you just received the summer edition. The newsletter’s full-page lead piece is about the nonprofit's…

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How To Raise (more!) Money With Words

How to raise (more!) money with words

Last week, I attended an Association of Fundraising Professionals Detroit Chapter event featuring donor communications expert Tom Ahern. He combined his knowledge of crafting effective fundraising messages with best practices of copywriters from the United States, United Kingdom and Australia.…

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